Adama Bah has over 40 years experience of working in the tourism industry in The Gambia and other West African countries. He spent over 25 years in operational roles in The Gambia’s hotel industry, latterly as a Deputy General Manager responsible for hotel operations and human resources. He then turned to tourism and management consultancy, initially on a DFID-funded pro-poor tourism project and subsequently, as a business development and management consultant in the Gambia, I have Good agriculture to tourism linkages project. In West Africa, he worked as a consultant in Ghana, Nigeria, Senegal, and Liberia. He is a member to advisory committee of the Responsible Tourism Day events at the World Travel Market (WTM) and serves as a judge at the Global Responsible Tourism Awards at the WTM London, the India Responsible Tourism Award and the Africa Responsible Tourism Award. In 2004, Adama Bah was declared the winner in the Responsible Tourism Awards, under the category “Best A person who has contributed the most in Responsible Tourism” at the World Travel Market in London, UK. From 2006 to 2013 he became local coordinator for the Travel Foundation. Through this, he designed and managed different community tourism linkage projects in The Gambia. Adama is the Co-Founder and Chairman of the Board of Directors of the Institute of Travel and Tourism of The Gambia (ITTOG). He is known internationally as an advocate for responsible tourism. He worked and shared his experiences in many countries. Adama inspired in 2005, the formation of “People and Places” in the UK and worked with them to design a responsible volunteering social enterprise model, which sends volunteers to the Gambia, Cambodia, Madagascar, Peru, and South Africa. As an associate member of the International Centre for Responsible Tourism, Adama has been a speaker on various responsible tourism issues around the world, notably, India, Brazil, Canada, the UK, South Africa, Spain, Belize, and so on. For many years, Adama worked with his alma mater, Leeds Beckett University to provide scholarships to deserving African professionals for an MSc in Responsible Tourism Development. As of today, over 100 mostly African tourism professionals benefitted from this program, which is funded through the Commonwealth distance learning scholarship scheme. In July 2019, Leeds Beckett University awarded Adama Bah an Honorary Doctorate from the University, for dedicating much of his life to responsible tourism, both in Gambia and internationally,